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According to Wikipedia:
At 5’9” and 215 pounds, Wagner was not particularly physically imposing by professional wrestling standards, nor was he an exceptionally gifted athlete. Nevertheless, he soon developed a reputation as a solid in-ring worker. In the late 1930s, he met Betty Hanson, whom he would eventually marry in an in-ring ceremony. When the wedding proved a good drawing card, the couple re-enacted it in arenas across the country (which thus enlightened Wagner to the potential entertainment value that was left untapped within the industry). Around this same time, Vanity magazine published a feature article about a pro wrestler named Lord Patrick Lansdowne, who entered the ring accompanied by two valets while wearing a velvet robe and doublet. Wagner was impressed with the bravado of such a character, but he believed that he could take it to a much greater extreme. What he needed was a new professional persona. In Portland , Oregon Elizabeth “Betty” née Hanson, George’s wife, told Dean Higinbotham, the nephew of Betty's sister, Evangeline “Eva,” how George got the name Gorgeous George. In the early 1940s George had a wrestling match at the Portland Oregon Armory. As he walked down the aisle to the ring, there were two mature women on his right, two rows back from the ring. One of the women loudly exclaimed: “Oh, isn’t he gorgeous.” That word “gorgeous” struck George and he immediately felt he had found his new professional persona. He would be “Gorgeous George.” Elsie Hanson, Betty’s mother, was a skilled seamstress. George asked Elsie to make him some resplendent capes that would accentuate his new persona. George wore those capes in all his future matches.
